![]() ![]() ![]() Despite this sober body colour, this car was a head-turning device on wheels when I drove through the more populated streets of Montreal earlier this year. One thing is for sure, the Genesis G90 with its design language, also known as “Athletic Elegance”, is a stunner in every way. Audi, BMW, Mercedes-Benz, yes folks, Genesis is aiming at these and shows it has no complex. Launched in 2017, a year after the foundation of the brand, the G90 was already an intriguing product, but since the reveal of this second generation model, we can easily say that Genesis is here to play with the well-established luxury brands. But, if you don’t remember this, you are excused, since the Equus did not sell as well as the popular Elantra. ![]() The latest generation of the big sedan indeed traces its roots back to the Hyundai Equus, the first “luxo-barge” from the Korean brand. Its plushest and biggest sedan, the G90, has been around since 2017, and even before when the G90 was called Hyundai Equus. Montreal, Canada – Since its inception in 2016, the Genesis brand has challenged every aspect of the automotive industry. ![]()
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